Chief Content Officer, SCETV

Tabitha Safdi

Tabitha Safdi is the Chief Content Officer at South Carolina ETV and South Carolina Public Radio. Safdi has spent the last 17 years in public media cultivating new ways to attract audiences by working strategically to engage viewers and listeners. Safdi loves experimenting with content creation and distribution, has a passion for promoting professional development and workplace culture, and values the measurement of data. Safdi holds a Bachelor of Science degree from the University of South Carolina in Journalism and Mass Communications and a Master’s in Organizational Change and Leadership from Columbia College. She’s a Riley Fellow of the Diversity Leadership Initiative, is a graduate from Leadership Columbia’s Class of 2017, and stays actively involved with her community by serving in several community organizations.