Vice President, Member Generosity & Audience Intelligence, KQED

Michele Murphy

As the Vice President, Member Generosity & Audience Intelligence for KQED, Michele Murphy oversees the audience research, business intelligence, and membership fundraising for the station. She came to KQED in 2016 having spent the prior two decades working with other San Francisco Bay Area based non-profits, including her alma mater, Mills College and the University of California, San Francisco, launching successful new fundraising initiatives at each. Michele most recently served as the Director of International Development Operations for the PeTA Foundation where she handled the planning, development and execution of fundraising-related support services for the PeTA Foundation and its international affiliates.

A self-proclaimed data nerd and money whisperer, Michele has carved out a career in the non-profit sector around data and its various applications in order to allow organizations to better serve their audiences while raising more money. When not wrangling numbers professionally she keeps busy wrangling five wonderful young adults who’ve joined her family via the foster care system, a couple of rescue dogs and cats, and is constantly seeking new ways to support her communities.