Vice President of Business Development & Planning, PBA

Aishah Rashied Hyman

Aishah Rashied Hyman is the Vice President of Business Development and Planning for Public Broadcasting Atlanta, working directly with the CEO to create opportunities for strategic growth. Aishah came to PBA in 2017 as Director of Individual Giving. From 2006 to 2017, she innovated fundraising strategies at Georgia Public Broadcasting as Direct Marketing Manager, then Director of On-Air Fundraising.

In 2013 through 2015, Aishah served on the PBS Kids Station Leadership Committee.

In 2007 and 2017, PBS recognized her development work for GPB with the national “Special Achievement Award.”

At GPB, Rashied Hyman instituted integrated multiplatform fundraising. During Aishah’s tenure, development revenue grew from $4.8 million in fiscal year 2013 to $7.4 million in FY16, and the station’s sustainer program grew from $264,000 to more than $1.1 million.

Since Rashied Hyman joined PBA, the development team met or exceeded revenue goals each year. Most recently, Rashied-Hyman led the station’s annual pledge drives to record-high revenue and donor acquisition numbers. In the challenging giving environment of 2020, Aishah introduced an end-of-year giving campaign that raised 400% of goal – more than $450,000 for PBA programming and operations.

Rashied Hyman is a founding member of Public Media for All, a coalition of public media professionals dedicated to diversity, equity, and inclusion in the industry.

"In public media, I've been blessed with opportunities to create award-winning work that I am proud of, work that I hope is benefiting my community. And one of the things I’m most proud of is that I’m able to lift up others as I climb, to help open doors and provide pathways for other diverse talent and amplify their stories," Hyman said.

"Aishah's impact on public media has long extended beyond the strong results we've seen from her fundraising efforts," said PBA CEO Jennifer Dorian. "She is an inventive, collaborative, and strategic leader whose deep connections in Atlanta will benefit not only PBA but also our listeners, viewers and partners. I am excited to work with her to create new growth-oriented opportunities for both WABE and ATL PBA."

Simultaneous to her career in public media, Aishah makes a major impact on Atlanta’s cultural life as a concert and festival producer. She's credited with helping bridge Atlanta's racial and cultural divides through music and art events. Her events have been voted “Best of Atlanta” by Creative Loafing. Her festival production credits include [like] National Black Arts Festival, Art of Cool Fest, Spread Love, Atlanta Jazz Festival, Capital Jazz Cruise, and House In The Park. Aishah is married to Kevin Hyman aka DJ Kemit, a music producer, deejay and former member of world-renowned hip hop group Arrested Development. Aishah and Kevin have two daughters – Nuri and Aliyah, and a grandson, Michael.