Senior Vice President, Membership, WABE

Glenda Davis

Glenda Davis is the Senior Vice President of Membership at WABE. She is a seasoned leader with nearly 20 years of experience in the Public Media Industry and nonprofit sector, specializing in fundraising strategy and operations, and performance management. She began her tenure with Public Media at Houston Public Media, formerly known as Houston PBS in 2004, and joined Public Broadcasting Atlanta in 2007, currently operating as WABE.

As the SVP, she oversees a team of professionals who are responsible for leading fundraising initiatives, donor service functions, vendor management, database administration and analytics. Over the course of her career, she has led donor relations and membership services teams through change, maintained the integrity of CRM platforms, created innovative process improvement solutions to increase efficiencies, devised donor communication plans, and improved online giving experiences.

Glenda plays a key role in expanding the organization’s fundraising reach by working closely with other leaders and board members and by developing and implementing strategies to retain and grow the donor base in alignment with the fundraising objectives. She also ensures quality control procedures, system enhancements, and performs financial data analysis to support the fundraising initiatives and goals of the organization.

Prior to recently rejoining WABE in 2019, Glenda served as Director of Development Operations at The Woodruff Arts Center. There, she led the centralized operations team in supporting the organization’s multi-million-dollar fundraising goals by overseeing central reporting and data analytics, stewardship activities, and leading enterprise-wide process improvement projects.

“I am very proud of my ability to lead and connect with people from different backgrounds and perspectives. I have learned how to communicate effectively, motivate others, and resolve conflicts in a respectful and constructive way. I value the trust and collaboration that I have built with various stakeholders over the years and am looking forward to continued growth.”

Glenda enjoys spending her free time with her husband Jermario and their two children – Kailey and Mason, and their dog Moon. She also volunteers in mentorship programs to help others achieve their goals in life.