Public Media Women in Leadership Announces the Launch of the Advance Program

Webinar series feature topics around 3 categories: Business, Developing Self and Leadership / Management

(October 8, 2018) Public Media Women in Leadership (PMWL) announces the launch of Advance, a program created to provide members an engaging learning experience in webinar format. Webinars will encompass topics from three categories identified as crucial to women’s leadership success: Business, Developing Self and Leadership / Management. Program participants will have the opportunity to earn a certificate of completion to showcase their involvement and willingness to improve upon a skill set.

With the goal of increasing engagement, webinars will include assignments where members may work toward improving either a hard or soft skill related to the webinar topic. The following calendar provides dates, times, categories and topics for the program. All dates and times are subject to change.


Those interested in participating in the program are to sign up via the organization’s Google Form: People who sign up to the program will receive all program materials directly to their inbox. Those who do not sign up will still be able to participate in PMWL webinars, but without the added benefits of the program.

The Advance Program is part of Public Media Women in Leadership’s Mentorship and Engagement Initiative, a three-year program with the aim to provide one-on-one mentor partnerships for women in public media and developing facilitated peer-group communities around job verticals (development, investigative journalists, digital, etc.) and leadership topics (confidence building, managing change, etc.).

For more information on how to sign up to the Advance Program, visit or contact PMWL at

Want to get involved with PMWL? Take our survey!


Would you like to help us learn more about the professional and leadership development needs women in our industry are facing? You can do so in 5 minutes or less.

We are excited to announce our newest Mentorship and Engagement Survey for 2018! This survey will help our PMWL committee gain insights on professional and leadership development topics, building our mentorship program curriculum, and creating resources to better serve women in our industry.

This survey is part of our PMWL Mentorship and Engagement initiative, a three-year program with the aim to provide one-on-one mentor partnership for women in public media and develop facilitated peer group communities around job verticals (development, investigative journalists, digital, etc.) and leadership topics (confidence building, managing change, etc.).

Your candid feedback is greatly appreciated. For the first time in PMWL history we are giving out members to opportunity to win exclusive PMWL swag! All you have to do is complete the survey. What are you waiting for? Take our survey today:

Public Media Women in Leadership Announces New Mentorship & Engagement Coordinator

  Varela Reyes

Varela Reyes

(July 30, 2018) Public Media Women in Leadership (PMWL) has hired its first staff member, Veronica Varela Reyes, to serve as the organization’s inaugural Mentorship & Engagement Coordinator. Veronica holds a Bachelor of Science degree in Business Administration with an emphasis in Marketing from San Diego State University. Her background includes administrative, communications, event coordination, marketing consulting and research experiences.

In this new role, Varela Reyes will be the first point of contact for women interested in engaging with PMWL. She will also run the organization’s mentor program, match and facilitate peer groups and manage social media, communications and events in partnership with founder Deanna Martin Mackey.

“Having the opportunity to hire Veronica is a game changer for PMWL,” says Mackey. “I am incredibly grateful to the Wyncote Foundation for the three-year grant that is making this position and the implementation of the mentor program possible. I firmly believe this will have a long-lasting impact on the training, professional development and placement of women in leadership positions in our industry.”

Varela Reyes began her professional career in public media at San Diego’s public media station, KPBS, working with the executive office. Veronica’s commitment to the stations’ mission, vison, and values earned her the Susan & Stephen Weber Education and Community Engagement Fellow award and landed her a temporary role with the GI Film Festival San Diego team.

After public media, Veronica continued her career in agency work with an award winning public relations firm, where she expanded upon her social media and blog content curation skills while also managing multiple client accounts and fostering professional relationships with members of the media.

Most recently, Veronica has been working on a grant-funded study where she has applied her administrative, marketing, and research skills to coordinate the project, collect and manage data, and oversee a team.

“I am very excited to join the Public Media Women in Leadership team,” says Varela Reyes. “I am passionate about its work and believe that by joining forces as a community we can further support women as rising leaders in the industry.”

Below is Veronica Varela Reyes’ contact information. 

Email: varelareyes.vr[at]

Phone number: 619-882-0743


JOB OPPORTUNITY: Mentoring & Engagement Coordinator for PMWL

Job Summary: 

The PMWL Mentorship & Engagement Coordinator is responsible for managing the organization’s mentor program in partnership and under the guidance of the PMWL founder. This position will help with the organization and implementation of the program including learning to use the mentoring software, setting up questionnaires for mentor/mentee profiles, creating criteria for periodic check in (polls, surveys) of participants, creating entrance and exit surveys. This position will also help recruit both mentors and mentees as well as facilitators for the online peer groups. The coordinator will schedule peer group meetings and do all promotion and follow up with attendees. The coordinator will work with the founder and her committee to plan trainings for mentees and members of the PMWL Facebook group via webinars, regional meetings and sessions at industry conferences. This is an independent contractor position slated for 20 hours per week. It is a three-year agreement based on mutual agreement between the two parties. 

Job Responsibilities: 

  • Build and nurture engagement in the mentorship program with women in the PMWL Facebook group and our national and station-based industry partners. 
  • Manage the mentor program and serve as the first point of contact for mentors and mentees. 
  • Become well versed in using the mentorship software and create the survey, questionnaires and polls used to assess the partners’ progress. 
  • Manage and facilitate creating and implementing the peer groups and provide support for the facilitators with content and logistics. 
  • Help plan and execute the PMWL webinars, sessions and socials at regional and national conferences. 
  • Administer all paperwork and track all data for the program. 
  • Maintain efficient and effective record keeping procedures. 
  • Communicate effectively with mentors, mentees, project partners, etc. 
  • Model professional and ethical standards. 


Prefer a background in public media. 

Demonstrated interest in women leadership and supporting women to attain leadership positions in public media. 

Self-starter who can fulfill job responsibilities without supervision. This position will likely be remote and will serve women all over the country. 

Software savvy, comfortable working with new platforms to manage mentor partnerships and videoconferencing. 

Curious; enjoys troubleshooting & exploring solutions. 

Likes to continually learn, both mentoring best practices as well as software tricks. 

Biased toward action; decisive, a fan of iterating & continuous improvement. Does not let perfection stand in the way of momentum. 

Skilled at championing programs. Able to fearlessly and proudly enforce buy-in from the right stakeholders 

Able to experiment with marketing tactics and plan activities, trainings and events to generate ongoing excitement. 

Can effectively mobilize resources cross-functionally to accomplish the above. 

Bachelor’s degree from an accredited college or university in appropriate field of study is preferred but work experience is acceptable. 

Very comfortable with public speaking and cold call partnership cultivation. 

Strong management and organizational skills. 

Strong communication and interpersonal skills. 

Proven ability to attract, train, supervise, and motivate potential mentors and mentees. 

Job Type: Independent Contractor, approx. 20 hours/week 

Salary: $20.00/hour 

Timeframe: Position is open until filled and will last for three years 

How to apply: Please send a cover letter and resume to Deanna Mackey at the email address below. 

Contact: Deanna Mackey, President, Public Television Major Market Group & Founder of Public Media Women in Leadership, dmackey[at] or 619-261-7002. 

Public Media Women in Leadership Launches First System-Wide Mentorship & Engagement Initiative

Three-year Program Will Serve Both Emerging & Established Women Leaders

(April 30, 2018) In the summer of 2018, Public Media Women in Leadership (PMWL) will launch the PMWL Mentorship & Engagement Initiative, a three-year program to provide one-on-one mentorship partnerships for women in public media and develop facilitated peer-group communities around job verticals (development, investigative journalists, digital staff, etc.) and leadership topics (confidence building, managing change, etc.). Funding for the initiative is being provided by the Wyncote Foundation whose mission is "To support efforts that strengthen and enrich culture, community and the natural environment." The Foundation has been active in supporting public media projects for many years ranging from system innovation to journalism and independent film.

The Mentorship and Engagement Initiative has four components to provide mentoring, training and community for women in public media to both retain rising stars and prepare established leaders to attain the highest positions at stations and national organizations. The components are mentoring for women within five years of attaining a C-level position, mentoring for women in the first five years of their career, peer group facilitation and trainings via webinars and regional meetings and sessions at national conferences.

Participation in the mentorship program will include monthly calls/meetings with a mentor, training via webinars and peer group facilitation, and community discussions via the Facebook page. There will also be opportunities for mentor /mentee meetups at the national conferences. The mentor partners will be required to work together for a minimum of six months. Curriculum and recommended topics of discussion will be provided, but the mentor /mentee partners also will have the freedom to dictate their own topics for discussion if preferred.

The elements of the mentorship and engagement program were developed based on survey input from the members of PMWL, from results garnered from the group's pilot mentor program in 2015-2016 as well as learnings from the many webinars and conference sessions the organization has hosted.

"I am thrilled that the Wyncote Foundation is investing in mentoring and training to build future women leaders for our industry," says Deanna Mackey, founder of Public Media Women in Leadership. "While women make up 51% of the population, they only fill about 25% of the GM/CEO positions at public media stations. As our country continues to diversify and increase its need for emotionally intelligent leaders, it's critical that our industry represents this in its leadership ranks. Our PMWL group currently has 1,700 members and the most common theme I hear from them is the need for career path training and mentorship. I could not be happier that PMWL and Wyncote Foundation will make this a reality for many women in our industry over the next three years."

Beginning this month, the project will begin recruiting for a PMWL Mentoring & Engagement Coordinator position that will be responsible for managing the mentor program and peer group communities. As that position is being recruited, the PMWL will begin a call for mentors from throughout the public media system. Both men and women mentors are encouraged to apply and both mid-level managers and current and retired CEOs/COOs will be needed to serve as mentors for the two tiers of the project. The organization will also be looking for volunteers who want to lead the peer groups. Information about the mentor and peer group process will be available here on the PMWL website and the PMWL Facebook page (https: // / l 55843500773 l 899/) by late spring. Those who aren't yet members of the PMWL group can also request membership at the Face book group page. It is open to women working in public media.

"Deanna and her colleagues have hit on a critical need in the system , and a creative way to assure rising leaders have access to seasoned guidance while bringing their own energy and perspectives to the system, " says David Haas, Vice Chair of Wyncote Foundation. "We believe this mentorship program will help supercharge an evolution in public broadcasting to an agile, forward-thinking system that reflects its audience."


The Public Media Women in Leadership organization was founded in January 2015 by Deanna Mackey and Jeannie Ericson to provide a forum for women leaders and aspiring leaders to support and learn from each other, provide training and mentorship opportunities , build community and advocate for women leadership within public media. The PMWL currently has 1,700 active members in its Facebook Group and provides bi-monthly training webinars on both public media and leadership topics and leads sessions and socials at many of the public media national conferences. While Ericson has left public media, Mackey currently serves as president of the Public Television Major Market Group. Mackey is supported by a committee of current and retired women leaders in public media, many who joined as the organization was founded. The grant to fund the Mentoring & Engagement Initiative is being provided to the PTMMG on behalf of the Public Media Women in Leadership organization.

The Wyncote Foundation's mission is to support efforts that strengthen and enrich culture, community and the natural environment. The Foundation, based in Philadelphia, was founded in 2009 with funds from the Otto and Phoebe Haas Charitable Trusts, at the direction of John C. Haas. It is named after the town Wyncote, located in Pennsylvania, where John C. Haas and his wife, Chara, owned their first home and raised their family.


Contact: Deanna Mackey
 (619) 594-5499                                           


Women chosen from a pool of nearly 60 applicants

The committee members of Public Media Women in Leadership are pleased to announce the first five mentees of the group’s pilot mentorship program. The mentees were chosen from a pool of nearly 60 applicants and represent women from diverse backgrounds, a variety of disciplines and from stations around the country.

The women were chosen based on applications they submitted that indicated their background in public media, experience in management and interest/aptitude for becoming a future general manager. The goal of the mentorship program is to better prepare women -- via mentoring and training – for GM/CEO and COO positions that open within the next five years.

Below is information about each mentee:

Latricia Huston, Development Director -- WRKF public radio station in Baton Rouge, LA

            Ms. Huston’s mentor is Alisa Miller, CEO of Public Radio International (PRI)

Kimberlie Kranich, Director of Community Content & Engagement – Illinois Public Media/WILL, joint licensee in Urbana, Il

            Ms. Kranich’s mentor is Kristin Calhoun, executive director of the Public Media Platform (PMP)

Andi McDaniel, Director of Content Strategy & Innovation -- Twin Cities Public Television, St. Paul, MN

            Ms. McDaniel’s mentor is Jennifer Strachan, Public Media Consultant/Former Executive Director of News at KPLU Radio

Teresa Peltier, Director of Digital Strategy & Organizational Planning – WSKG Public Media, joint licensee in Vestal, NY

            Ms. Peletier’s mentor is Lynne Pollard, Vice President of New Media, Oregon Public Broadcasting

Sara Robertson, Vice President, Production & Technology – KLRU public television station in Austin, TX

            Ms. Robertson’s mentor is Joyce MacDonald, Vice President of Journalism, Corporation for Public Broadcasting (CPB)

The mentor/mentee partners will sign a contract agreeing to meet once or twice a month for a minimum of six months and to participate in monthly webinars on topics about women in leadership and critical skill sets for public media management. The webinars will include presentations and input from current public media general managers.

The Public Media Women in Leadership program was co-founded in January, 2015 by public media veterans Deanna Martin Mackey and Jeannie Ericson. The purpose of the group is threefold: establish a mentorship program to better prepare women with potential to become future CEOs/COOs in the system; create a community via Facebook and webinars/trainings to encourage conversation and sharing about issues related to women in leadership; and create awareness in the public media industry about the critical need to diversify station leadership.


For more information about the program contact Deanna Mackey at 619-594-5499 or